Attracting more members to your tennis club is a clear next step for any owners hoping to expand their business’s reach. Tennis hosts a diverse demographic of players and choosing how to promote your club as better than the rest can be intimidating. However, starting with these basics will create the foundation necessary to show new members that your club is worth their time.
Maintain a Great Digital Presence
One of the first places prospective members will go to get a sense of how your club operates is online. Start with a trustworthy, modern website that focuses on functionality. Use the best resolution photos that show off the beauty of your courts and the surrounding area, and make sure that the site is easy to navigate for beginners.
Once your website looks great, expand into social media with frequent posts on platforms detailing upcoming events, showing off what membership entails, and offering any sign-up deals that may be available. You can also ask current members to leave reviews online that give potential customers an idea of why they should choose your club.
Cater To the Needs of Current Members
As you set up your online presence, word of mouth will continue to be one of your best marketing tools. Keeping your current members happy will both look great to visitors and give members reason to talk to other players about your club. Many players are looking to expand the number of games offered at a club, while others are looking for more shade and rest areas to extend their stay on the court. Surveying your current members for additions they would like to see in the future will give you a good idea of what might be keeping new members from joining.
Something you may also want to consider is guest entry. If existing members can bring new players with them to the court, those players get a chance to see how great the area looks and any posted signage about membership benefits.
Engage With Your Local Community
Focus on the members you have the best chance of convincing: your neighbors! Maintaining an active role in the community is an easy promotion strategy that also boosts your club’s perception among your target audience. Partnering with schools and promoting other leisure and exercise businesses often means getting their audiences’ eyes on your business, too.
If you are looking to attract more members to your tennis club, a lot of little things will really add up. Investing in new tennis court benches will show members that they’re welcome to stick around, while responding to questions online will let your audience know that you’re paying attention. At All Star Tennis Supply, we’re determined to ensure that your club is a go-to for your local tennis community. Our experts can help you update your court so that new members are excited to keep coming back!